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Consumers increasingly seek personal, self-betterment while also looking for public, civic or global improvement. They want both self-satisfaction and selflessness. The International Dairy Deli Bakery Association (IDDBA) has found these interests are carried through all aspects of life, including grocery shopping. This customer is searching for:

Upcycled products

Consumer “self-care” through companies touting positive messaging/practices

Environmentally conscious practices

Sustainability […]