Consumers increasingly seek personal, self-betterment while also looking for public, civic or global improvement. They want both self-satisfaction and selflessness. The International Dairy Deli Bakery Association (IDDBA) has found these interests are carried through all aspects of life, including grocery shopping. This customer is searching for:

Upcycled products

Consumer “self-care” through companies touting positive messaging/practices

Environmentally conscious practices

Sustainability efforts

Clean labels

These can be seen in specific departments through innovative marketing and products (see attached figures for more information.)

Corporations have the opportunity to expand integrity, credibility, and accountability by leading in being good, by doing good. Brand experiences are built on relationships with customers who feel connected to each other while expressing who they are as individuals. They want to be part of the conversation. Conversation is collaborative: engaging, connecting, interactive and integrative force. Conversation is also about listening; listening builds trust. Understand the consumer’s communication needs, then listen and use the brand experience to make it meaningful.

We know, at the core of every purchase there’s a need that, as consumers, either have, or think they have. Our mission is to discover consumer’s needs, to study them, and offer insights to help you better reach them. IDDBA examines the dairy, deli, and bakery industries to craft What’s in Store for convenience with valuable information and consumer insights.