Dec 03 2018
Grocery Store Digital Communications Trends: The Rise Of Email & The Fall Of Snapchat by Kelli Windsor, Food Marketing Institute
As a digital communications professional I like to take a step back from my day-to-day job of actually doing digital communications and look at FMI’s Food Retailing Industry Speaks with a practitioner’s eye. I like to look at the tactics my fellow communications professionals are pursing in their B2C efforts and examine what is working […]
Oct 08 2018
Total Digital Maturation In Online Grocery Shopping Is Only Five To Seven Years Away by Doug Baker, FMI
The “acceleration path” for online book and music sales was 15 years. That’s how long it took to move from 20 percent of consumers shopping online to what experts consider maturation, 70 percent.
After that, things sped up. The next industry to go online, banking, only took 10 years to reach that point.
Recent research prepared for […]
Sep 17 2018
Although that may be good news for brick-and-mortar supermarkets, most food manufacturers and retailers have to perform back flips for in-store grocery data. For years, Michael Sloan, the co-founder and CEO of New York City soft serve fruit shop Chloe’s Fruit had to do it manually. He and his team would contact grocery stores to […]
Aug 03 2018
This year, FMI has focused on providing education and information around e-commerce for its retailers. We’ve hosted a webinar series with Rosie, an online grocery shopping service, on the advantages, challenges and opportunities surrounding e-commerce for the grocery industry. In the third webinar of this series, Leading Retailers: E-commerce as a Competitive Advantage, FMI and […]
Jul 23 2018On paper, I’m the definition of an online grocery shopper: I’m a millennial mom with a four-month-old daughter; I live in an urban area; and juggle the responsibilities that go with being a working mom.