Pinnacle Food Sales
Our people are the most important asset we have, and we believe that our willingness to listen to our associates helps cultivate an environment which attracts and helps retain the very best.
Graduate of William Paterson University with a B.A. in Business Administration and minor in Economics, Mark began his career in the Specialty Food business as a sales representative with Anco Foods in 1984. After advancing within Anco based in Fairfield, New Jersey, he was promoted to the position of General Manager of Anco’s Florida Division in 1990.
In 1997, after Schratters’ acquisition of Anco Foods, Mark remained with the company as Vice-President and General Manager, expanding distribution into the Southeast United States.
Mark Finocchio joined the Dick Garber Co. in January, 2001 as Executive Vice President, responsible for principal and market development. In January of 2003, Mark acquired the company from Dick Garber. On March 20, 2009 Mark moved the company to their new corporate office in Coconut Creek, Florida. At this time he also changed the name to Pinnacle Food Sales.
Graduate of CCNY with a B.A. in Economics, Mr. Garber spent six years with Plumrose International rising to the position of National Sales Manager. In 1966, he founded the Dick Garber Co. Generally regarded as the leading Dairy/Deli Broker in the Florida market, Dick Garber Co. merged with Morris Food Sales in April, 1992. This merger eventually evolved into the sale of his business to Marketing Specialists Sales Co. in January 1993.
In August 1994, Mr. Garber re-established the Dick Garber Co., promptly resuming its position as one of the Sunshine State’s most experienced broker sales organizations with offices in Davie, Florida and Tampa, Florida. Under his direction, in November 1997, the Dick Garber Co. opened its Atlanta, Georgia branch office expanding company representation regionally to facilitate the entire southeast market. In January of 2003, Mr. Garber sold the company to Mark Finocchio.
Human Resource Coordinator / Office Manager
Linda joined the Pinnacle Food Sales family in 2006. Having graduated Cum Laude with an Associates Degree in Business Administration from Inter American University of Puerto Rico, Linda brings to our organization over 15 years of experience in the retail / customer service environment. This experience has proved to be a great value for our organization in many ways. Her primary role is that of Human Resource Coordinator responsible for all areas of Human Resource to include but not limited to processing of payroll, administration of benefit(s), and communication of policies and procedures to all Pinnacle Food Sales associates. Linda is also the office manager of our corporate office with customer service reporting to her. Her bi-lingual skills (reads, writes, and speaks Spanish fluently) are a plus, and align themselves well with our export business and local market.
DIRECTOR BUSINESS DEVELEOPMENT
Graduate of New York University with a B.A. in Business and Organizational Leadership. Connor began his career with Pinnacle back in 2014 as a merchandiser prior to enrolling at NYU. While attending college Connor worked as a Merchandising Coordinator with Yumami Foods gaining experience in business development and brand strategy. Following his graduation from NYU in 2018 Connor accepted a role at Sartori Cheese as a Retail Sales Representative. In 2021 Connor was promoted to an Area Sales Manager for Sartori focusing on working with distributors, major retailers, and managed Sartori’s e-commerce business for the Northeast Sales Division. Connor won a National Championship playing defense for the NYU Hockey team in 2017. He enjoys golf, travel, & trying new cuisines. We are excited to bring Connor’s energy & experience to our Pinnacle Team!
VP PINNACLE GA
Rhonda comes to us with over 28 years of Consumer Package Goods experience specializing in account management, category management, ecommerce and sales and marketing operations. Rhonda started her CPG career in 1994 with Cross Mark in Tampa, Florida where she began as sales representative. She was promoted to an in-house space management analyst for Publix and then into category analysis. Rhonda went on to work for major manufacturers, including Nabisco, Pillsbury, Unilever Best foods and Kodak. Rhonda worked several years as a Category Management Advisor for retailers, manufacturers, and brokers before returning fulltime to the broker business in 2021. Over her career she has called on key retailers and distributors, including Publix, Kroger, Walmart/Sam’s, Amazon, Target, GFI and KeHE. Rhonda resides in Gainesville, GA.
Executive Vice President
Joe officially joined our family in September 2017, and holds the position of Executive Vice President – Publix working out of our Tampa office. Joe has close to 35 years’ experience in the food industry, and for the majority of those years he has been calling on Publix. Joe has held multiple positions with different organizations to include broker, distributor, and manufacturer representative. In 2007, Joe joined the KeHE organization as an Account Executive calling on Publix. Joe was responsible for new product presentations, as well as line extensions across multiple categories and successfully spearheaded the launch, and retail execution of a new beer and wine category through KeHE at Publix. In 2013, Joe left the KeHE organization and accepted a position on the brokerage side of the business where he continued to call on Publix, along with additional retailers in the Southeast market. He has built relationships with multiple distributors to include KeHE and UNFI, as well as strong direct contacts with buyers at headquarter levels in multiple accounts. Joe has exceptional interpersonal skills, and is well versed in category analysis. He attended Penn State University and holds a BA in Journalism / Broadcast News. Joe and his wife Linda reside in the Wesley Chapel area, and they have two grown children Sean, and Chris. Joe enjoys golf, and playing the guitar in his spare time, and his “fall season” passion is Penn State football.
Mike began his career in the food industry with the Kroger Co. while attending Georgia State University. In 1968, Mike joined the Fred Burns Co. as a Retail Territory Manager. Mike was promoted to Retail Sales Manager; Account Executive, and Vice President of Sales. In 1975, Mike joined Larry White & Associates as Vice President of Sales and Partner. Mike remained with Larry White & Associates until the company was acquired by Bonacker & Leigh, Inc. in 1987. Mike remained with Bonacker & Leigh, Inc. in a number of key positions including Branch Manager, Regional Coordinator for Deli/Bakery, and Senior Account Executive.
In 1997, Bonacker & Leigh was acquired by the Budd Mayer Co. Mike remained with Budd Mayer as a Senior Account Executive until joining the Dick Garber Co.
In November 1997 Mike joined the Dick Garber Co. as Vice President and General Manager of the Atlanta branch office. Michael Goeckel brings 30 years of food broker experience in the Atlanta Market to our organization and to our Principals.
Graduate of Florida State University with a B.A. in Marketing and Real Estate with a minor in Entrepreneurship, Andrew began his career as an LDP at Acosta. There he learned the CPG industry from the ground floor up through Retail, Analytics and ultimately ending in sales calling directly on Publix. Andrew then went on to become a Regional Account Manager for Biocodex and called directly on retailers around the entire USA. There he added 18 brand new business retailers by cold calling within his first 2 years. He then became a National Account Manager and directly called on all major Food/Mass, Club, Drug, E-commerce and Military channels for the entire country. Andrew is skilled in categories around the entire grocery store by being well versed in Nielsen, IRI, creating new item sell in presentations and innovation launches. Andrew is also an officer for the Florida GMR which has been an integral part of the Florida CPG community for 65 years and counting. Lastly, Andrew played football at FSU and was on the 2013 National Championship winning team. He enjoys trying new things, travel, fitness and spending time with his wife Erin and two dogs Odin and Freya.
DIRECTOR OF MARKETING
Graduate of Lynn University with a B.S. and an M.B.A. in Marketing. Emily began her career with a Graduate Assistant position at the Marketing Department for Lynn University from 2019 to 2020. While there, she worked with the digital content team, optimizing content for their website and social media platforms. The position focused on creating, publishing, distributing, and tracking the relevant and valuable content for their target audiences. She has since joined Pinnacle Food Sales in January 2021 as Marketing Director. Emily is responsible for planning, directing, and coordinating marketing efforts for Pinnacle Food Sales. Through this position, Emily will assist in growing the Pinnacle Food Sales brand name.
General Manager – Georgia Division
Gene started his career in the fast-food business with a Burger King franchisee as an Assistant Manager and worked his way up to District Manager in charge of 6 stores. In 1993, he moved into the food brokerage business and has been there for 29 years. He was a sales account manager calling on major retailers and distributors, such as Publix, Winn Dixie, Cub Foods, A&P, Whole Foods, JH Harvey’s and GFI. In 2002 Gene assumed the role of General Manger/Inside Sales Support in the Food Brokerage industry. He graduated from Northern Illinois University with a Bachelor of Science degree in Marketing. Gene enjoys spending time with his family, playing with, and walking his grand dogs, camping, sports, and playing the guitar.
“For over 40 years Pinnacle Food Sales has specialized in areas such as merchandising, category management, and marketing services to producers of food products.”
Alex is a graduate of Florida Gulf Coast University with a BS in Resort and Hospitality Management. He has worked in the CPG industry with Sherwin Williams calling on large retailers such as Lowe’s. Alex participated in the Sherwin Williams Leadership Development Program where he honed skills in category management, data analysis, and presentation building techniques. He has worked both in the retail trade in addition to calling on chain headquarters, and during his time at Sherwin Williams he was promoted three times in four years.
Fran began her career in the food industry as a demonstrator during the early 1980’s. In 1985, Fran joined the Dick Garber Co. in Florida as a Retail Sales Representative. Fran was promoted to Retail Sales Supervisor and Account Executive in 1994. She joined Hopco Foodservice in 1998 and specialized in servicing major Foodservice Distributors.
Having relocated to Georgia in 1999, Fran returned to our organization in 2000 as an Account Executive. Her experience in both retail and foodservice segments of the industry make her a true asset to the company. Fran makes headquarters calls to numerous supermarket retailers and distributors out of our Atlanta Office. She is also responsible for our Club Store calls (e.g. Costco SE).
Jennifer brings experience to our organization from several different areas. Jennifer started her food career working as a clerk in a Natural Food store. She progressed from a clerk position assuming various positions to include Buyer, Assistant Store Manager and ultimately Store Manager. Jennifer joined Pinnacle Food Sales in 2005 as Customer Service Manager. In this position she worked closely with both Principals and Customers to assure all orders, requests, and needs were received and processed in an accurate and timely manner. She also assumed additional responsibilities with over sight of promotion and pricing programs as well as editor of our monthly newsletter “Shop Talk”.
Jennifer transferred to Georgia accepting the position of Supervisor working closely with our Retail Associates to ensure maximum effectiveness in their daily activities relating to increased sales, secondary displays and regular store call responsibilities.
In June of 2014 Jennifer transferred to North Carolina & is working with Diana Morrison as our liaison to Harris Teeter.
Will began his career in the food industry in 1991 with Specialty Foods as a field salesman.
In 1994 Will joined Fine Distributing also as a field salesman responsible for maintaining accounts in both Publix and Winn Dixie.