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    IDFA’s Advocacy for ‘Natural Cheese’ Definition Achieves Action / Source: International Dairy Foods Association Dairy

    The term “natural cheese”’ has been used by the U.S. cheese industry for decades, and one of IDFA’s top priorities is for Congress to include a definition of this term in federal statute to protect against consumer confusion. IDFA came closer to reaching this goal last week when Sens. Ron Johnson (R-WI) and Ron Wyden (D-OR) reintroduced the Codifying Useful Regulatory Definitions (CURD) Act in the Senate. The proposed bill would help people to distinguish “natural cheese” from “process cheese.” It is identical to legislation that the Senate passed late last year by voice vote, but the House failed to pass it before the 115th Congress adjourned. Additional bipartisan cosponsors of this year’s bill, S. 1669, are Sens. James Risch (R-ID), Mike Braun (R-IN), Tammy Baldwin (D-WI) and Kyrsten Sinema (D-AZ).