Oct 15 2018 Food Retail Study Determines Transparency Yields Greater Brand Loyalty by Food Marketing Institute
ARLINGTON, VA/CHICAGO – A new report released today from Label Insight and Food Marketing Institute (FMI) revealed that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange. The Transparency Imperative report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75 percent […]