SFA’s annual report reveals fast-growing categories and strength of the retail channel

Lynn Petrak

Senior Editor

Consumers shelled out more for specialty foods, new report shows.

Consumers really were checking out new and interesting foods during the time they spent at home. The New York City-based Specialty Food Association (SFA) is out with its annual report, showing retail sales of specialty foods spiked 24% from 2018 to 2020 and 19.4% during 2020 alone. The specialty food market is estimated at $170.4 billion, a new high.

In its report, “The State of the Specialty Food Industry: 2021-22 Edition,” SFA concluded that the higher sales reflected the pandemic’s impact on purchasing trends and food preparation and consumption. Moreover, while it will take years for the restaurant industry to rebound, the report predicts that retail performance is likely to remain strong.

Trend watchers can take note of the fastest growing categories, led by seasonings and followed by shelf-stable sauces, pasta and pizza; beans, grains, rice; fruit; frozen fruit and vegetables; refrigerated creams and creamers; refrigerated plant-based meat alternatives; refrigerated pasta, ready-to-drink tea and coffee; tofu; and shelf stable creams and creamers.

Traditional categories are still raking in the most retail sales, including meat, poultry and seafood; cheese; chips, pretzels and snacks; bread and b