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How Plant-Based Milk Took On The $ 107B Dairy Industry / Source: Natalie Zhang, CNBC

Beyond Meat surprised the stock market when the company turned out to be the best IPO of 2019.

Alternative meat was having a moment.

Alternative milk, on the other hand, has been quietly revolutionizing the dairy industry for years.

Milk, the kind from cows, was once a staple of the American diet.

But now consumers have their choice between almond milk, rice milk, oat milk, hemp milk, coconut milk and soy milk—you get the idea. Americans are drinking less and less milk now that store shelves are flooded with more and more options.