Emerging Segment Of Grocery Shoppers Focus On Environmental Impacts Of Packaging by Evergreen Packaging®
MEMPHIS, Tenn.– Evergreen Packaging®, a global leader in fiber-based packaging solutions, today released a report based on data from the annual EcoFocus Trend Study, which forecasts key trends that will shape the U.S. food and beverage industries in the year ahead. Now in its ninth year, the EcoFocus Trend Study examines how consumer attitudes, actions, preferences, and values are reshaping grocery purchasing decisions. The Responsible Packaging Shoppers (RPS) are emerging as a trend-setting segment of shoppers. “The critical take away from the latest study and report is that there is a growing consumer group that is consciously making their purchasing decision based on packaging material, its perceived recyclability, and corporate commitments to sustainability. Through our work with EcoFocus Worldwide we are able to help our customers stay ahead of the most important trends and to make decisions based not only on the customer of today, but the customer of tomorrow as well,” said DeWitt Clark, Vice President of Sales and Marketing North American Packaging for Evergreen Packaging. “Without a doubt, the consumer expectations we are seeing now will have a lasting impact on the shopping experience and the packaging expectations for many years to come. It is vital information for any leader in food and beverage sales at the grocery level.” Of the general grocery shopper population in 2018, RSPs now make up 59 percent, which has grown 16 percentage points from 43 percent since 2013.
Recyclable — Renewable is Just the Beginning
For this group of shoppers, recyclable and renewable are the cornerstones for responsible packaging. The importance of packaging becomes even more prevalent when buying healthy foods and beverages. Responsible Packaging Shoppers want packaging that aligns with perceptions of the contents: healthy packaging for healthy foods and beverages, and recyclable packaging for natural and organics. Responsible Packaging Shoppers Believe and Make Purchasing Decisions Based on Perceived Health Impact of Packaging Beyond the benefits of renewable and recyclable, Responsible Packaging Shoppers believe the packaging should protect freshness without preservatives, and protect the product from light to protect taste and nutrients. Responsible Packaging Shoppers also consider the environmental impact of packaging when buying products.
A Company’s Dedication to Responsible Behavior and Sustainability Matters