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American Cheese Falling Victim To Millennial Tastes by Lydia Mulvany and Leslie Patton, Bloomberg

American cheese will never die. It has too many preservatives.

But it’s melting away. One by one, America’s food outlets are abandoning the century-old American staple, with many replacing it with fancier cheeses. Wendy’s is offering asiago. A&W’s Canada locations switched to real cheddar. McDonald’s is selling the Big Mac’s soft, orange square of American cheese with a version that doesn’t contain artificial preservatives. Panera Bread ditched its old-fashioned grilled cheese made with American and replaced it with a four-cheese combo of fontina, cheddar, manteaux and smoked gouda. The result: higher sales.