Mar 11 2019 Will Shoppers’ Enthusiasm for Meal Kits Remain Strong in 2019 Nielsen Retail & Food Service
In 2018, meal kit mania took the U.S. grocery retail market by storm. Seemingly overnight, these easy-to-use/easy-to-prepare boxes—filled with fresh, pre-portioned ingredients for consumers to create a healthy home cooked meal—were popping up everywhere. What started as a mostly web-exclusive offering, aimed at delivering fresh, time-saving options, has now grown into a multi-billion dollar industry […]