Jul 30 2018 
When It Comes to Private Brands, What Are Shoppers Buying?
Food retailers increasingly offer a wider variety of private brands options in their stores and are strengthening their private brands value proposition. But it all comes down to which private brands categories shoppers actually purchase. That’s what we examined with IRI in Power of Private Brands: At the Register 2018 report.
In general, private brands are […]
